YoutTube RELEASED

Mnemonic

The lovely folks at YouTube, brought me on to help animate the mnemonic for the rebrand of the YouTube Originals show RELEASED. I worked closely with the team to create a dynamic toolkit in After Effects that could be used to match the color pallete of the video.

The key ask from the team was that the fluid could be any color. Furthermore, they wanted the option to have up to two different fluid colors as well as the option for the logo to be either black or white.